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What you need to know about people - a workshop series about creating a great a online presence

5-part workshop series, starting Thursday 26 July
$25 (+GST) per workshop, $100 (+GST) for all 5 workshops

Your understanding of your audience (or lack of) directly impacts on their experience, whether you’re designing a website, app or social media campaign. Have you considered how they think, what catches their eye, the mistakes they make or the ‘work-arounds’ they have developed?

This workshop series taps into the psychology of design to help you develop engaging and accessible online content that meets the needs of all your users.


Workshop 1: Know your audience - what motivates people?
Thursday 26 July, 9:30am - 11:30am
In order to understand what motivates your customers you first need to understand what jobs they are trying to get done. How are you meeting their information needs?

Workshop 2: Business Goals - usability and accessibility, a common courtesy
Thursday 16 August, 9:30am - 11:30am
Not only should your website be clear and easy to use, but it should also be considerate of your user. What is the Reservoir of Goodwill and which 8 actions can you take to keep it full? 

Workshop 3: A guide for the confused - content and understanding how people see, read, focus and decide
Thursday 20 September, 9:30am - 11:30am
How people see can tell you a lot about how to use colour, symmetry and peripheral vision. Understanding how they read and focus can also help you to design the flow of tasks that aid decision-making.

Workshop 4: Function over 'flash' - how do people think?
Thursday 4 October, 9:30am - 11:30am
How we really use the web - design for thinking errors and knowing when to encourage System 1 versus System 2 thinking. 

Workshop 5: Social-ability and mobile-ability - the evolution of online participation
Thursday 8 November, 9:30am - 11:30am
Emotions are contagious - understand the importance of story in design and how people’s self-stories affect their behavior. The anatomical reality of designing for smartphones - how far does a thumb really reach?


$25 (+GST) per workshop, $100 (+GST) for all 5 workshops

To register for this series, please click here.


Lighthouse Business Innovation Centre
Unit 6, 65 Tennant Street, Fyshwick ACT


Contact Us

If you have any questions or would like more information please contact us via:

02 6163 8300


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