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What you need to know about people - a workshop series about creating a great a online presence

5-part workshop series, starting Thursday 26 July
$25 (+GST) per workshop, $100 (+GST) for all 5 workshops

Your understanding of your audience (or lack of) directly impacts on their experience, whether you’re designing a website, app or social media campaign. Have you considered how they think, what catches their eye, the mistakes they make or the ‘work-arounds’ they have developed?

This workshop series taps into the psychology of design to help you develop engaging and accessible online content that meets the needs of all your users.

When:

Workshop 1: Know your audience - what motivates people?
Thursday 26 July, 9:30am - 11:30am
In order to understand what motivates your customers you first need to understand what jobs they are trying to get done. How are you meeting their information needs?

Workshop 2: Business Goals - usability and accessibility, a common courtesy
Thursday 16 August, 9:30am - 11:30am
Not only should your website be clear and easy to use, but it should also be considerate of your user. What is the Reservoir of Goodwill and which 8 actions can you take to keep it full? 

Workshop 3: A guide for the confused - content and understanding how people see, read, focus and decide
Thursday 20 September, 9:30am - 11:30am
How people see can tell you a lot about how to use colour, symmetry and peripheral vision. Understanding how they read and focus can also help you to design the flow of tasks that aid decision-making.

Workshop 4: Function over 'flash' - how do people think?
Thursday 4 October, 9:30am - 11:30am
How we really use the web - design for thinking errors and knowing when to encourage System 1 versus System 2 thinking. 

Workshop 5: Social-ability and mobile-ability - the evolution of online participation
Thursday 8 November, 9:30am - 11:30am
Emotions are contagious - understand the importance of story in design and how people’s self-stories affect their behavior. The anatomical reality of designing for smartphones - how far does a thumb really reach?

Cost:

$25 (+GST) per workshop, $100 (+GST) for all 5 workshops

To register for this series, please click here.

Where:

Lighthouse Business Innovation Centre
Unit 6, 65 Tennant Street, Fyshwick ACT

 

Contact Us

If you have any questions or would like more information please contact us via:

enquiries@lighthouseinnovation.com.au

02 6163 8300

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